It's pretty annoying when a retail store associate asks for your phone number or your zip code when you are buying even so little as a pack of gum. Usually I respond with a friendly smile and some pleasant form of "Oh, do you really need that? 'Cause I'd rather not give that information".
This satisfies most store associates. In my experience, most store associates could care less whether or not you give them your information. They don't even blink when you give them the fake "555-5555" phone number. In fact, I sense that the majority of them are embarrassed about even having to solicit this personal information from complete strangers in the first place, which makes me feel bad for them and annoyed for me and all around angry at THE MAN for the whole stupid idea.
But
tonight... well, tonight's retail shopping experience takes the Data Privacy cake. (If there actually was some sort of cake for Data Privacy. Which there probably isn't. But there should be, because cake is one of life's greatest joys. Actually it's
icing that is the most joyful part of cake, but let's put the subject of cake and how great it is on hold for another blog entry entirely, shall we?).
So anyway, tonight I went into a store called Motherhood/Maternity to exchange an item. I placed both items (the paid-for item and the exchange item) on the counter and explained what I wanted to do, and here is what happened:
Clerk: (Goes to the register/computer). Ok. First name?
Me: Uh --I paid cash for the original item.
Clerk: I still need your first name.
Me: (Smiling) Oh, I'd rather not give that information.
Clerk: (Types. Pauses.) I can't do this exchange without your first name.
Me: But I
purchased the item without giving you my first name, so...
Clerk: -- I can't do it. It's making me put in a first name to get this into the computer.
Me: Well, I'm going to give you a fake name, then.
Clerk: Um --
Me: -- Just put 'F'.
Clerk: (Types. Pauses. Looks at computer.) Actually I need two letters.
Me: 'U'.
Clerk: (Types) Last name?
Me: Um... Rumsfeld.
Clerk: Street address?
Me: 1 Pentagon Av -- look, do we really have to do this? I'm not trying to be difficult but I don't want to give out my personal information. Just enter fake information for me. I don't want to receive a ton of junk mail.
Clerk: (Now snitty) Actually it's
not for junk mail.
Me: Then why do you need this personal information?
Clerk: Well, I don't know, ma'am. But we
don't send you junk mail.
I just let that
ridiculousness hang in the air for a while as she typed.
Clerk: Your due date?
Me: (Laughing)
Why do you need -- look, I know it's not
you, personally. Just
make it up.
Clerk: Um --
Me: -- April 1st, 2010
Clerk: Husband's name?
Me: S
eriously? -- Ok, Don. Actually
Donny.
Clerk: Zip code?
Me: 00001
The merchandise exchange complete, she hands me my new merchandise and
then hands me another, smaller plastic bag.
Clerk: And here is a gift bag for you on behalf of Motherhood/Maternity.
But as she hands me the little bag, which is clearly filled with nothing but paper flyers and coupons and more assorted crap that I don't need, she
scans the bar code on the bag which, I'm sure, ultimately associates the whole bloody "gift" with Mrs. F. U. Rumsfeld in the Motherhood/Maternity database.
How can
any store require this much information of a customer to exchange merchandise? And likewise, why would anyone in their right mind freely give this information to a complete stranger?
Now before you accuse me of a) long-time, recreational marijuana use-induced paranoia b) some form of paranoid schizophrenia, or c) rabid, Nader-esque libertarinaism, let me explain that the reason I am so beside myself over this is because HELLO HAS ANYONE EVER HEARD OF IDENTITY THEFT AND HOW THAT CAN SCREW UP YOUR ENTIRE LIFE?
If you normally give out personal information to stores,
stop doing it for your own protection.
I work in the software field and I'm telling you that unless you know what to ask,
you don't know anything about
any organization's database security,
or about their policies on sharing customer information with other stores or companies. ANY database is hackable. See, it costs a great deal of money for a company to invest in world-class database security. Until a company gets an idea that its stock prices are somehow connected to its database security then they have no reason whatsoever to invest large amounts of capital in world-class database security. So as long as you keep giving them your data without hesitation, they have no reason to invest in the security of your data privacy. Which means that you are vulnerable to identify theft.
To add insult to potential injury, if you have not signed or seen a store's data privacy policy, a store can can easily make money off of your personal data by selling it to other stores and to God knows who else. They are already making money off of you as a customer: they don't need to make
more money off of your personal information by treating this data as a piece of merchandise that they can buy and sell long after your transaction is over. But I digress because junk mail and unsolicited sales calls to your house are not the real issue here.
Identity theft is the real issue. All it takes is for one person to hack their database, steal your personal information and your credit is
screwed for the next 10 years. Not to mention the hours of your life that will be lost in trying to redeem your financial integrity.
Maybe if everyone started to be as bitchy as I am about it then the stores (or at least the store associates) will stop asking, or, alternatively, perhaps the store will graciously offer to share their Data Security & Privacy Policy with you before you decide to divulge your identity. Maybe that's what I'll do. Maybe I'll start asking to see their Data Privacy & Security policy.
Poor store associates. It's not their fault and I don't want to give them a hard time, but if my choice is angering a store associate versus having my identity stolen, well then it looks like they are going to go home with a story about one incredibly bitchy customer. And believe me when I tell you that hell hath no fury like a 9+ months-pregnant , sleep-deprived woman.
Wow, two blog posts in two days. I'm on a roll!